By Dymond Mumford
If you’re reading this it’s not too late.
Releasing a project unexpectedly, rapper Drake has shook the media industry by simply pulling a “Beyoncé.” Artists are beginning to release albums without marketing a single; just a sudden tweet to the download link is the only warning for fans.
For the mixtape, Drake pairs up with producers Boi-1da and Noah “40” Shebib, whom the rapper has worked with since first album Thank Me Later. The mixtape includes features from PARTYNEXTDOOR, Lil Wayne and Travi$ Scott.
The rapper is able to tell a story through his songs, vent and also please his fans in 17 tracks.
Drake opens the mixtape stating, “If a die, I’m a legend” with a sample of Ginuwine’s “So Anxious” chorus. The sample also returns on Madonna, where the mixtape begins to switch. Another sample Drake uses is “My Boo” by Ghost Town DJs, which comes in the end of “Preach”, featuring PARTYNEXTDOOR.
During the ending week of Feb. 15, ‘If You’re Reading This It’s Too Late’ exceeded normal album sales, selling close to 500,000 albums. The mixtape debuted at No. 1 on the Billboard 200.
Fans were probably anticipating for a free mixtape, but rumors are that the artist released the album to fulfill his contract requirements. No matter the reason, Drake releases quality music project after project.
Last July, the “Started From the Bottom” rapper announced that he would release his next album ‘Views from the 6’ soon – but until then fans are able to listen to the 17 tracks Drake provided.
The mixtape is now available to purchase on iTunes for $12.99 and Amazon for $12.49.